CRM Campaign Specialist
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £40,000 - £50,000 plus 10% bonus, pension, healthcare, life assurance, etc.

This opportunity isn’t just a run-of-the-mill CRM campaigning position, jumping into another person’s shoes to continue turning the handle of an existing CRM capability….

This is the opportunity to join a company who has one of the biggest CRM databases in Europe, at a time when they’re completely re-thinking their CRM strategy from the ground up.

That re-think has led to job creation, of which this is one. The emphasis being CxM is going to be massive for them over the coming one year plus, as they look to significantly overhaul how they go about delivering CxM to customers – the customer journeys, messaging, channels – all personalisation, data which enables it, all the triggers, the works.

They’ve brought in new tools to support this, embracing and testing AI capabilities, coupled with dynamic content, and a new customer data platform.

The team you’ll be joining is responsible for two aspects of their CxM capabilities – CRM strategy and planning, as well as campaign management.


The role you’ll be taking on is a specialist role which will bias towards CRM campaign planning and campaign management, including the execution of multi-channel marketing strategies and tactics for driving customer relationships with the goal of driving customer value growth and engagement.

The emphasis will be on CRM strategies, working on the management of campaign briefs and leading on the process towards getting campaigns up and out the door.

The primary channels are all digital, with email marketing being key, followed by in-app messaging and SMS.

Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation within the campaigns themselves through opportunities for dynamic content.

But your role will be centred into the process side of campaign management. Pulling everything together. Getting the assets in line, approving proofs, quality assurance, oversight of creative and going through the quality control process, especially since a lot of communications have a regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome.

So if you spot a different way, or come up with an idea which could lead to a better, more effective outcome. You’ll be encouraged to test that theory and see whether the CRM journey you’re proposing could deliver a better outcome.

Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone a voice and ability to share it. Test ideas. Try different things.

About the company

They’re a consumer champion brand and a digital economy darling. A brand that’s been around for quite some time and are a household name, whose brand advertising will be known and recognised by everyone!

Mission driven, highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent outperformance of commercial goals and objectives which have put the company in a very strong position going forwards.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and their office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other (not just there because a of company policy).

Experience Needed

  • Must have a solid background within a consumer CRM environment
  • Good understanding CRM comms planning and CRM strategies, including journey planning
  • Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
  • Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
  • A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
  • Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data & CRM
Blue Pelican
01892 507122


To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree