CRM Campaign Specialist
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £45,000 - £55,000 plus pension, healthcare, life assurance, etc.
Engagement: Fixed term, 9 months initially with potential for longer engagement

This opportunity represents a chance to join a team who reflect one of the UK's very best in the CRM space and have been recognised for it. It also affords the following:

• The best martech stack available in CRM combining to drive hyper-personalisation at scale, autonomous execution and AI driven platform capabilities
• One of the largest customer bases and richest data estates to play with in the UK which helps power the above
• A team who have won multiple industry awards
• A project with huge potential to drive incremental customer value through cross and upsell

The role you’ll be taking on specialises in CRM campaign planning and campaign management, including the execution of multi-channel CRM marketing strategies and tactics with the goal of driving customer engagement and lifetime value.

The emphasis will be on CRM cross-sell strategies, working on the creation and management of campaign briefs, leading on the process towards getting campaigns created and executed which successfully deepen the company’s relationship with customers, improving product penetration.

Primary channels are all digital, with email marketing being one of the primaries, followed by in-app and SMS.

Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation and dynamic content within campaigns.

You will also be working on the process side of campaign management. Pulling everything together. Getting the assets in line, approving proofs, oversight of creative and going through the quality control process, especially since a lot of communications have regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail. Working with a lot of different people, so it will command a solid communication skills from you, working with people, managing expectations and setting in place plans of action to get things delivered.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome and commercial objectives.

This is an environment which supports a high degree of test and learn, and also adopts the mentality of ‘done is better than perfect’ – as delaying action can mean missed opportunity. So they’d rather test and trial something and learn from it, than delay to perfect that 1% and miss the rest of the other 99% of the opportunity.

Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone a voice and ability to share it. Test ideas. Try different things.

About the company

This is a digital marketplace and one everybody knows. They’re mission driven, highly commercial and have one of the best CRM practices you’re likely to come across in any industry.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and the office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other.

Experience Needed

• Must have a solid background within a consumer CRM environment – ideally with experience in cross and upsell campaign work
• Good understanding CRM comms planning and CRM strategies, including journey planning
• There’s no specific need to have worked with the platform they use, you just need to know what ‘good’ looks like in scalable personalised CRM campaigns, but since you’ve read this far, their tech stack includes Braze, Jacquard and Movable Ink, Taxi for Email and more.
• Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122