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Role: Customer Marketing Manager
Location
: Andover, Hampshire – with remote working too (2-3 days a week post lockdowns)
Salary: £40,000 to £50,000 (based on experience)

To be transparent, you will actually be given the title of Head of Customer Marketing, and joining a rapidly scaling business in a key management role for the marketing function.

Responsible for every customer communication and contact point right from once the lead is generated and everything promotional and operational in-life. So will include:

  • Lead and funnel management across channel
  • All operational communications, contractual, regulatory, or otherwise
  • Inbound and outbound contact centre marketing
  • In-life communications, include upsell opportunities and new product launches to the existing customer base

So you’re probably now thinking - “That’s a big remit!”

It is… but. Not all of this exists. Certainly, much of it is still to do. So the role has a fantastic roadmap of opportunity ahead of it, and loads of quick wins to deliver.

Essentially you’ll be picking up a fairly rudimentary CRM programme, and one which needs a lot of work to knock into shape. So you’ll find this role grows with you. As will the team you lead, and there will be recognition and reward for such.

The programme needs scaling to match the increasing sophistication and complexity of the customer base, as well as to provide the appropriate customer journeys for a range of new propositions being launched.

So there’s lots to do to ensure the right foundations and building blocks are put in place, and the programme keeps pace with the business as it grows. Delivers a class-leading experience to customers, with well thought through journeys, and the programme delivers on conversion and returns in growth targets too.

The Role

This is a role with massive future potential ahead of it. As much of what you need to do is currently a clean slate.

You’ll have a small team supporting you, and also have heavyweight support from peers in the wider marketing function as well as Executive leadership team.

The whole CRM and customer journey piece is really important to them to get right, especially now the business is growing at such a pace.

The programme you’ll be overseeing will include both on and offline channels. Looking at things like OBTM, direct mail, email. Data capture and use for remarketing and re-targeting purposes performance.

There’s a fair bit of work to do with their data asset too to knock it into shape, but it’s important to note they’re not expecting all of this to be delivered overnight. This will be a role with a journey roadmap ahead of it.

But you will have commercial objectives to meet. Ensuring promotional marketing efforts are achieving CPA and ROI measures.

In addition to the team, you’ll also be responsible for the roster agencies, which include Data, Creative, Print and Production, as well as budgetary control too.

The company’s in a really good spot and has a very bright future ahead of it. But there’s some really impressive things to achieve here, given the amount of quick wins available. They’re just waiting for you to join them and make it happen.

 

Key Experience Necessary

  • A solid background in CRM / customer marketing
  • Leveraging customer insight data into strategy to inform and drive customer contact strategies and planning
  • Experience gained within a large consumer facing business would be beneficial. As would experience working in relational marketing environments/subscriptions type businesses
  • Have worked on multi-channel programmes, and understand how to think through and connect customer journeys. Including things like re-marketing and re-targeting strategies
  • You’re very much a data centric individual who knows your way around using customer modelling, segmentations and leveraging data insight to drive decisioning

Must be able to live and work in the UK unrestricted.

 

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com

 

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com