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Role:                     Econometric Modelling Manager
:             North West London / Middlesex
Salary:                  Up to £55,000, 10% bonus and benefits

Chances are, the first point I’d like to address is “does this role really mean Econometrics?”

As there’s a lot out there who are really looking for MMM or Attribution modelling, and that’s not what you’re here for.

The answer is yes, but it’s econometric modelling within a marketing context.

Conscious there’s many opportunities of this type available, and many read the same. So what’s really going to be different about this one?


  1. It’s client side.

This gives the opportunity a number of additional benefits to being agency side. Starting with impact.

The work you’ll be carrying out will be used to make decisions at Board room level. So the insights and recommendations off the back of your analysis and modelling work will be helping shape, educate and influence those decisions.


  1. It’s not for any old brand. This one’s a little bit special to many people.

So beyond the aspect of them being one of the UK’s biggest advertisers across both on and offline channels. They’ve also been featured in the Sunday Times Best Companies to Work for every year for as long as I can remember. Even in 2020!

Which means their employees voted to say they did the right things by them, and handled the impact of the pandemic on working arrangements well enough for enough for them to stand out as being a top employer!

Could you say the same about your firm?


  1. Proud of their culture

Not just because they’ve won awards. But the people there recognise they’re part of something a little bit special. One of the biggest challenges they’ve had to overcome with remote working has been helping new joiners feel a part of that too.

So when joining, it’s important to note you there is going to be some office time involved. But there is flexibility to home work too.

The office time with colleagues will be so you can feel connected to that culture, the firm and their mission and values.


The role itself.

Having one of the largest UK cross-channel media spends means there’s a ton of moving parts, and lots of opportunities for things to go wrong and media spend gets wasted.

Your remit will be part doing, part overseeing. So you need to know your way round how to build an econometric model or two. But you also need to know how to brief in the work to third party agencies who will be supporting you and the team too.

Then comes the important element – what to do with the analysis results?

You’ll be responsible for interpreting these and pulling together the appropriate commentary and strategies with recommendations for action which you will be presenting to senior folks within the marketing and the leadership functions.

Advising on campaign performance, and inputting to future planning to improve effectiveness and targeting across channels.

As well as identifying gaps and opportunities for testing new channels and strategies to engage with relevant audiences. Then working with the deployment teams to test their effectiveness and scalability through modelling.

Working with the media buying team on their buying strategies, optimising channel mix, phasing and weight of spend across the product portfolio.

Also getting involved in digital channel performance and media mix to existing customers. Advising on opportunities to improve media mix and effectiveness to that base.


  • The ability to build econometric models, and how to use and apply them in a marketing context
  • Good knowledge of statistical models
  • Able to demonstrate the ability to translate model and analysis outputs into strategic recommendations, and confident presenting these to non-technical audiences
  • Confident working with multi-source data, with a strong lean towards working with media data
  • Have worked with large, complex data sets
  • Can code in SQL, and have experience with one of the main statistical modelling packages like R or Python


Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Marketing & Data
Blue Pelican
01892 507122


Every application will receive a response.


To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree