Job Title:               Marketing Manager, TTL Performance Campaigns
Location:               Central London
Salary:                    £50,000 to £60,000 (based on experience)
Benefits:                10% on target bonus, 25 days leave, 10% employer cont. pension,

If I asked you to name 5 marketing campaigns you really liked, would any of them be B2B in nature?

But that doesn’t mean B2B isn’t memorable or engaging, just different.

But what if you brought a consumer marketing mind to the B2B world and created similarly high profile TTL campaigns of similar scale? What could you achieve?

How about also doing this on behalf of one of the biggest, baddest technology firms going? Can you consider the art of the possible!

Here’s you come in. As the Marketing Manager for their SME customer segment, you’ll be responsible for handling end to end campaigns across ATL, digital and paid media channels. These will be activation campaigns driving tactical offers which drive conversions. With you handling everything from ideation through killer insight, creative development, campaign execution and results measurement.

Despite being B2B, your campaigns won’t be too dissimilar to their consumer marketing unit, both in channel and creative execution through social and online, as well as press, print and out of home media too.

The market potential here is huge, because you’ll have a portfolio of products to promote across categories and multiple brands too.

So if you’re up for the challenge, and would love to join one of the UK’s premier employers who dominate this market, get in touch to find out more.

KEY EXPERIENCE

• Multi-channel brand activation, performance or acquisition marketing pedigree
• Must have a demonstrable track record of handling the end of end of campaigns across both ATL and Digital channels
• Experience in developing and launching B2B TTL campaigns of scale could stand you in good stead
• Good knowledge of media planning and buying through agencies
• Analytical by nature, comfortable digging into CPA rates, able to pull apart channel performance and identify opportunities to drive improvements
• Demonstrable experience in leveraging insight to create engaging campaigns

To Apply

You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100
colin@bluepelican.com

Or to see what other role we’re hiring for, please see www.bluepelican.com/marketing

Every application will receive a response.