Marketing Planning Manager – Travel
Location: Middlesex – Hybrid, typically twice a week in office
Salary: £50,000 to £55,000 base plus an incredible benefits plan which includes discounted holidays, 15% bonus and tons more.

A well delivered piece of marketing comes off the back of a well-designed, considered and thought through marketing plan.

That’s the bit you’re going to be responsible for with this global travel brand.

It’s a big remit, not so much in terms of remit, but the exposure the work is going to be getting. As the strategies and plans you’ll be working on will cover the company’s global marketing efforts and will include the co-partner marketing efforts they do with other travel brands too.

Marketing planning itself tends to bias towards annual plans. Looking at the year ahead and what the business is looking to achieve in terms of customer, brand and commercial goals.

You’ll be working as part of a team, with both a head of function and a manager to help support you with execution of these projects.

Pulling together elements which support the overall strategy and planning process. An example of such may be carrying out customer segmentation study. Or specific consumer, competitor or market trend analysis to inform decision making around tweaks or changes to marketing plans, whilst also looking at the impact it might have on commercial returns.

At its broadest level, you may also be involved in 3 year horizon scanning strategy work.

At the shortest, it will be quarterly plans and dealing with tactical strategies. Working with marketing teams and dealing with tweaks and changes to strategies to optimise revenue opportunities. Understanding how the impacts of any change suggestions may impact on the bottom line results further down the line and help the business achieve its annual objectives.

Experience Needed

• A marketing pedigree with experience in marketing planning
• Solid academic pedigree with a good numerical aptitude. There’s going to be a lot of data to consume and make sense of as part of the day-to-day
• Have experience working in a large, complex organisation – like a big retailer, telco, bank, utility, travel company. Something with lots of levers, drivers and moving parts and people.
• A real passion for marketing, but also a great understanding on the mechanics of a commercial business and how money is made in a large commercial organisation
• Great collaboration skills and high degree of emotional intelligence
• Tenacious, but also really patient with people and know how to get people onside

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com