🎯 Paid Social Executive | Up to £35k
📍 Hybrid, London | 💻 3 days in-office, 2 from home
🗓 Start Date: ASAP | 👤 Reporting to: Head of Paid Social

An ethical online gaming company is on the hunt for a Paid Social Executive with a sharp eye for performance and a passion for Meta campaigns. Specialising in fair, responsible bingo and casino games, this brand is shaking up the UK gaming scene — and now they’re looking for someone to help grow their player base the right way.

If you're data-driven, creative, and ready to take full ownership of Meta campaign execution in a fast-paced team, this one’s for you.

 

💼 Key Responsibilities:

  • Plan, build, and optimise Meta campaigns (Facebook & Instagram) for UK player acquisition and brand awareness.
  • Own campaign setup, targeting, budgeting, creative testing, and ongoing optimisation across the Meta suite.
  • Work closely with creative teams to brief and develop static, video and motion assets tailored to platform best practices.
  • Report weekly on campaign performance, feeding insights into monthly and quarterly business reviews.
  • Use CPA and CLV goals to guide media spend decisions and maximise return on ad spend.
  • Collaborate with the data and web teams to ensure correct tracking, tagging, and landing page functionality.
  • Keep a sharp eye on competitor ads within the UK bingo and casino space to fuel test-and-learn strategies.
  • Present campaign insights clearly to internal stakeholders and contribute ideas for continuous improvement.

 

🎯 Ideal Candidate:

  • Year or two of experience running Meta campaigns in a B2C environment, ideally UK-focused.
  • Proven understanding of performance metrics such as CPA, CTR, ROAS and CLV.
  • Skilled in Meta Ads Manager, with bonus points for experience using TikTok, Snap, or Pinterest.
  • Comfortable creating and managing campaigns from scratch — not just optimising someone else’s work.
  • Able to brief and assess creative for performance on Meta platforms.
  • Clear communicator who can translate data into actionable insight.
  • Experience in the online gaming, entertainment or ecommerce space is desirable but not essential.
  • Curious, confident and excited to test new approaches in a busy team.

 

🌟 What’s on Offer:

  • Up to £35,000 salary depending on experience
  • Annual bonus (post-probation)
  • 24 days’ holiday, with additional days after 3 years
  • Private healthcare & life insurance (post-probation)
  • Pension scheme
  • Fun team socials
  • Hybrid working – 3 days in a London office, 2 from home

 

This is a brilliant opportunity for a Meta campaign specialist to grow their career in a company that values transparency, creativity and responsible marketing. You'll be working with a brand that doesn't just play by the rules — it helps set them.

Ready to make your next move?

 

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information, please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130
Max@bluepelican.com

To learn more about this role, please apply or contact Max directly on max.tullis-turner@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner

Email: max.tullis-turner@bluepelican.com