Paid Social Manager – Luxury Brand

Location: London (Hendon Central),

Days in Office: Hybrid - 1 or 2 times a week depending on meetings

Salary: £40k - £50k

Benefits: Associated Benefits

When was the last time a business you engaged with or bought something from a brand advertising on Instagram or Tiktok? What made it stand out?

I’m willing to bet, you can’t really remember.

And yet you’re a Paid Social Manager. So you should know better. Right?

Heck, you could do better! You just want the right brand to go do it with. Right?

How about this:

• An ecommerce jewellery retailer which specialises in high quality luxury good sector
• Fast growth firm, offering a sustainable product
• Complete opportunity to have programme control – build the Paid Social strategy from the ground up
• Taking a programme that’s got foundations in place, but building the ground and first floors, etc upon it
• Won’t be just a transactions – the brand is focused on creating customers for life so it’s not a sole focus on selling diamonds it’s showing how the brand cares about their customers and the craftmanship that goes into their products.
• They’ve already got around 500k customers, and are looking to add more customers to their family.

Your audience will be discerning with expectations for high-quality content with similarly high production values. So an understanding of the luxury market and how customers tend to purchase is essential to the needs of this role.

This is retail, so the environment will be fast-paced with quick turnarounds to meet certain trading deadlines. Especially around specific calendar trading points like Black Friday, Christmas, Valentines, etc.

Projects can vary in complexity and scale, and can run between 2 weeks and be quite large. To be quite quick and fast and need just a couple of days to turn around. But with each, the output has to be on point and align to the brand.

The environment itself really similar to what you might find in a Growth Marketing or an eCommerce agency but in-house, working directly for the brand.

It’s a well-oiled machine which functions day-to-day very effectively and well organised.

ABOUT THE ROLE

The role is going to be working directly with the Marketing Director, she is a truly inspiring leader with a great marketing pedigree within premium and luxury brands.

You will work with them to help create a Paid Social strategy, with the ambition to make Paid Social a major customer acquisition channel.

Your role has a roadmap to grow and expand once you’ve hit key milestones in the company’s Digital Transformation.

The sky is the limit, with the opportunity for you to develop into becoming a Paid Social expert who will keep an eye on trends and constantly be coming to the table with new ideas. The brand is particularly focused on short form video content and educating its customers on the world of sustainable diamonds and jewellery.

Another key part of this role will be to look at the business’ Paid Social holistically.  They have a great foundation of Paid Social activity from their retained agency but are now looking for a dedicated professional to evaluate their current processes and build new ones. They want to build long term relationships with their customers, as jewellery is bought to mark life occasions. So they want to be front of mind when those occasions arise.

RESPONSIBILITIES

• Campaign Strategy and Planning:
  • Develop and execute paid social media strategies
  • Conduct market research and stay abreast of industry trends for optimised targeting and messaging.
• Platform Management:
  • Manage and optimise paid campaigns on major social media platforms (Facebook, Instagram, TikTok, Pinterest, etc.).
  • Implement A/B testing strategies for optimal performance.
• Budget Management:
  • Monitor and manage advertising budgets effectively to achieve campaign goals and ROI targets.
  • Provide regular budget reports and performance analysis to stakeholders.
• Content Development and Collaboration:
  • Collaborate with the content team to create engaging ad copy, creative and visuals.
  • Work closely with the design team to ensure high-quality and on-brand creatives.
  • Work with overall marketing team and wider to understand broader marketing strategy and feed in accordingly.
• Analytics and Reporting:
  • Utilise analytics tools to track, measure, and report on key performance indicators (KPIs).
  • Provide regular reports on campaign performance, identifying areas for improvement and optimisation.
• Audience Targeting:
  • Utilise audience segmentation and targeting strategies to reach specific demographics and customer personas.
  • Implement and optimise retargeting campaigns to enhance user engagement and conversions.

EXPERIENCE NECESSARY

• Proven experience working in Paid Social
• Strong understanding of Paid Social trends and how to acquire new customers via Social channels
• Proficiency in multiple Social Media advertising platforms – Instagram & Tiktok in the majority.
• Experience managing a 7-figure Paid Social budget.
• Strong Data Analysis skills.
• Understanding of wider marketing – brand marketing as well as commercial-driven messages
• Team player with the ability to collaborate effectively
• Certification in CRM-related courses or platforms is a plus

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130
max@bluepelican.com