Performance Marketing Lead – PPC, SEO & GEO

Location - Bournemouth (Hybrid – 2 days per week – 1 day fixed, the other flexible)
Salary: £75,000 + £5,000 car allowance

Benefits: + Good bonus + excellent benefits which include 9% personal cont. for 12% company cont. pension, 28 days leave plus bank holidays, 10x life assurance and lots more

A major financial services organisation is looking to appoint a Senior Manager looking to take the next step into a Lead Manager position to run a team of Paid and Organic search marketers within its growing digital function.

This is a step-up opportunity. Ideally seeking an experienced Senior Digital Performance Manager who’s ready to broaden their scope.

Who’s been close to the detail, understands how channels perform, and now wants to take on wider ownership across the full customer journey.

You’ll inherit a solid foundation. A capable team, established channels, and real investment. The role is about building on that. Joining the dots across paid, organic and on-site performance, and shaping how it all works together.

It’s also about ensuring search and other performance channels are future facing, with the company represented appropriately within emerging spaces such as AI – which includes Google AI Search and GEO search. Building from experimentation in these channels to drive significant value and ROI. Adapting to the quick changing landscape, and its impact on performance marketing funnels.

Since this sits in a growth team, it will cover full-funnel digital performance across key customer journeys, covering acquisition, engagement and conversion.

Your team principally handle everything in-house, with occasional use of agencies just to check what they’re doing represents class leading, and to keep them honest. So they tend to utilise agencies more for things like reviewing content structure and UX optimisation, rather than build and execution of a paid search campaign, for example.

This is a growth role, created as a new position to support the company’s ambitions to grow market share as they launch new propositions to market. You’ll be given control of a team of 4 immediately and 2 new hires to make which you will also define and shape to ensure you’ve got the right mix of skills in the team to deliver to the business’ objectives.

What you’ll be doing

• Taking ownership of digital performance across acquisition, engagement and conversion
• Translating commercial goals into clear channel strategies, targets and delivery plans
• Overseeing performance across all paid media, SEO/GEO, CRO and digital journeys
• Using data and insight to identify opportunities and guide optimisation decisions
• Driving a test-and-learn approach across channels and customer touchpoints
• Leading performance reviews and presenting clear, commercially grounded insights
• Managing and developing a team of digital specialists
• Keeping pace with changes in AI, search and media, and applying this in a practical way

Experience Needed

• Ideally you’ve majored in Organic/SEO with a solid exposure to experimentation in GEO search recently. But still have strong skills in paid search too. Able to lead and manage PPC specialists, coach, mentor, train and developing their skills.
• Likely operating at Senior Manager level currently brand side, looking for broader ownership and a role which elevates you into a more strategic position
• Or working agency side in a senior position leading performance marketing teams and overseeing client delivery
• Experience influencing performance across multiple channels rather than sitting in one silo
• Established team leadership experience, with evidenced experience of coaching, mentoring and developing a team of performance marketers
• Strong analytical thinking, comfortable working with data and drawing clear conclusions
• Able to communicate effectively with senior stakeholders without overcomplicating things
• Experience in regulated environments is helpful, but not essential

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure there’s more than just job titles listed) or email me a CV.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122