Role:                     Senior CRM Manager
Location:             Principally home based, with meetings in London only when business necessary
Salary:                  Up to £65,000 basic plus benefits

There’s a couple aspects to this opportunity to highlight, right from the get-go:

• Variety – you’re going to be working across a range of industries and different types of businesses, each with their own unique challenges you’ll be helping them overcome or fix in relation to their CRM programmes. This will include travel and leisure, utilities, charities, automotive, retail and financial services
• Challenges will be a mix of operational and strategic in nature. Really digging into the data to understand the challenge or opportunity, boiling it down to a single minded prop, understanding the customer psychology piece and how to bring together the right strategies and customer journeys
• Pitching strategies and ideas to businesses – you’ll be joining an agency who have a really decent client roster and are recognised for being a safe pair of hands in delivery. Your input is to add weight the senior leadership team, helping the business move upstream and strengthen their more strategic capabilities whilst also maintaining their reputation in the delivery side too.

Your remit will be a mix of strategy and delivery, working with a range of different businesses. Helping them to demonstrably improve their CRM programmes.

What makes you great for this is you’re someone who knows what makes good and bad customer communications, and are able to utilise data and insight to identify opportunity, and are able to translate it into a story which you’re able to deliver to clients.

Despite being an agency role, the business isn’t precious about needing to see this. In fact, they recognise the value someone coming from the other side of the fence could bring.

What you’ll be delivering is designed to make a real difference for both businesses and their customers.

An example project could be something like helping a healthcare business re-design their welcome and onboarding journey for digitally savvy customers. Removing customer pain points, improving business efficiency, resulting in significant cost savings whilst also improving customer experience and automation.

Your work will cover the whole customer lifecycle, from known prospect through to decisions about which customer segments to allow churn in and not save.

You’ll be pro-actively identifying client problems and creating strategies which will solve them.

In the delivery side, you’ll have support of creative, data planning and account management teams. Your remit here is briefing and critiquing their work to ensure it delivers to the end goal effectively.

You’ll also be involved in pitch work. Coordinating responses to pitch requests, inputting ideas, and ensuring the response is effectively curated and meets the client brief.

KEY EXPERIENCE

• Breadth of CRM experience across the customer lifecycle
• Good blend of strategy with operational delivery experience, and comfortable taking on a role like this which requires both aspects
• Know how to turn data and insight into a story which you’re comfortable presenting around CRM strategy
• You know what makes good and bad customer marketing
• Both agency and client side experience welcome

Want to Apply? Here’s how:

 You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Jennifer Moran
Delivery Consultant
Blue Pelican
01892 507148
jennifer@bluepelican.com