LinkedIn ShareShare

Senior Digital & Data Analyst


SALARY -                            £45k - £55k plus benefits

LOCATION -                       North London / Hertfordshire

FLEXIBLE WORKING -      Full time office based, OR 3 days in office, 2 days from home



This role sits within the Insights team, reporting into the Analytics Manager, who is energetic, super friendly, funny and passionate about data AND working for this organisation; and there is a lot to be passionate about!

This organisation sits within one of the most stable industries economically right now. They have made 0 redundancies during Covid-19 and haven’t had to furlough any staff. They offer a chance to be part of a national organisation which not only provides a variety of digital gaming and gambling products to 75% of the UK, but they also do endless charity work, raising billions for various projects and charities across Britain every year.

It’s a fast paced environment, where a collaborative approach is taken with most projects, plus there is a significant opportunity to take ownership of work, through supporting your manager and pro-actively identifying ways to ease her workload and build your own profile within the business.


This role will be owning the analysis of digital product performance, working within a lean team yet on a very large scale, you’ll work alongside experts in advanced machine learning, data engineering, campaign management and delivery, to provide insightful analysis around digital product performance and customer behaviour. You’ll work with behavioural data, and across multiple products (websites and apps), analysing customer journey, experience and CRM, applying structured, critical thinking in order to provide data driven solutions to solve problems, answer business questions and overall optimise and improve product performance.

This is very much a business facing role, so it’s important you feel confident and comfortable talking to various stakeholders about their needs, challenges and requirements, working to build relationships and pushing back when needs be. We’ll be looking for a certain level of maturity and an individual contributor, who is able to self-organise and add value.

Technically, they use both R and SAS (training provided) for more advanced analysis, but SQL is the key skill required for this role (ability to at least use libraries for extracting, organising and structuring the data for analysis, not necessary writing code from scratch). Ideally you will have also worked with Adobe Analytics for web analysis, or something similar such as Google Analytics, but this can be taught – another good reason to consider this role!



With an established portfolio of digital products, there is an ongoing requirement to track and understand changes in player/ customer behaviour, which can be heavily influenced by seasonal events, economic changes (pandemics!) and life events. So the bulk of your work will be bau A/B testing, standardised reporting,  automation, looking at attribution, incrementality, customer frequency as well as ad hoc projects (25% of your time) working to answer specific business questions or solve problems – which is where your ability to go away and use the data available to solve those problems comes in. You will need to be commercially minded in your approach, working out what any changes in customer behaviour or product performance actually means for the business in terms of cost and revenue, ROI customer experience and customer journey and working on how to measure the performance of the digital products you are working with.


From an analytical perspective, you will gain exposure to huge volumes of digital and customer data, working with a modern tech stack (training in Adobe Analytics available) as well as a friendly and forward thinking team. You’ll be able to develop strong stakeholder management skills – a must for any client or business facing analyst in today’s data industry. PLUS you’ll be part of a stable organisation that is not only highly profitable in what are uncertain time, but one that also makes a positive difference to many people’s lives – particularly those in need.

Skills and experience required:

  • Educated to degree level, ideally in a numerate subject; Mathematics, Statistics, Engineering, Physics, Chemistry, Economics, Machine Learning, Computer Science etc.
  • A background in customer and marketing analysis, and ideally some exposure to digital (whether that be digital marketing or web analytics)
  • Experience with using SQL to extract, manipulate and analyse data is essential
  • Ideally experience with either adobe Analytics or Google Analytics
  • Additional experience using R or SAS would be advantageous, but not essential
  • Ability to gather and scope requirements for a variety of analytical projects
  • Ability to apply critical thinking to your analysis; asking ‘so what’ of the data
  • Ability to engage with internal stakeholders, strong relationship building skills




For further information or to apply please contact:

Kate McDermott  - Managing Consultant @ Blue Pelican Marketing

Share through your CV to

Text me on 07803 503780

Share through your LI profile if you’re non-active and simply curious


You don’t have to have a CV to find a new job! We’re always keen to talk to good data experts.

For more vacancies which may suit your needs, please visit us at

To learn more about this role, please apply or contact Kate directly on

How to apply

If this position is of interest please send us your CV here, or you can call Kate McDermott direct on to discuss this and other vacancies that may suit.

Kate McDermott