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Social Media Analytics Director

** Digital Agency **


  • Chance to grow a team and develop social media analytics offering
  • Global FMCG client – the biggest there is!
  • Consultative vibe, driven by onsite model
  • Involved in pitch work


SALARY                                £70k - £75k plus benefits

LOCATION                           London



Having established a Centre of Excellence to support this global FMCG giant, in developing a market leading Social and Community Management, our agency client are now hiring for a Director who can define initial global measurement frameworks, aligning with broader marketing strategies, and to ultimately build a team of Analysts to deliver against these. This involves listening, analytics, insights and reporting practices and systems across multiple brands and markets, so you need to be confident in taking the lead on the initial strategic approach and embedding these measurement frameworks, as well as actually delivering against these in the short term.


You report into the Data Strategy Director, who has an impressive data agency background, and is tasked with leading the way on social media insights and data strategy. The plan is to grow the data team and in turn offering, significantly, so you will be joining at an exciting time of growth and change; so huge opportunity to diversify your skills across lots of different analytical projects.



Whilst this role is not hugely focused on coding, any contextual knowledge of wider analytics principals around automation, blending different data sources tougher would serve this role well. And given the young nature of this role, you will need to be comfortable with ambiguity and be willing to get your hands dirty initially, delivering a lot of the analytics and insights yourself. But we do need a heavy weight, as you will lead the way on insight and consulting and on how to leverage data to drive decisioning around social media marketing, eventually growing a team of Analysts.


You will work very closely with Ross to sell solutions into the various brands, onboarding them, and working closely with the pre-existing Planning Team and other creatives who already sit on site. They also have a data team whose focus is to apply the methodologies of CRM to the FMCG market, so it’s important you take their objectives around 1-2-1 marketing and analytics into consideration and work collaboratively to ensure a joined up roadmap of projects, and most importantly, customer experience.


This role is highly client facing, so strong skills in relationship development and project management are key, as well as the confident to build out this offering with an enormous and exciting client. It’s also likely that any team, you build out could be base across different sites so you should be comfortable with a matrix management structure, and be flexible with any travel that the role requires (not extensive).


Ultimately, being a brand new role this offers a unique greenfield opportunity to grow your analytical skills in social insight measurement, build your own team, and own the social media analytics for one of the biggest FMCG groups in the world!


Experienced required:


  • Educated to degree level in a numerate or marketing related subject
  • Experience using market leading social measurement tools such as Hootsuite or Brandwatch to an advanced level is ESSENTIAL
  • The ability to turn social media data into actionable insights which inform digital marketing strategies
  • Experience of developing audience segmentations, attribution modelling
  • Excellent communication and presentation skills
  • Ability to work well in a global, matrix environment
  • Ability to manage and prioritise several concurrent tasks
  • Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
  • Experience in managing others or teams



For further information or to apply please contact:

Kate McDermott  - Managing Consultant @ Blue Pelican Marketing

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How to apply

If this position is of interest please send us your CV here, or you can call Kate McDermott direct on to discuss this and other vacancies that may suit.

Kate McDermott