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Email Marketing Specialist
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £40,000 - £50,000 plus 10% bonus, pension, healthcare, life assurance, etc.

You’ll be joining the CRM Ops team for a company you’re probably already a customer of – at least, there’s a very good chance you already are. As they have a customer base in excess of 30m UK consumers.

The CRM team is made up of CRM strategy and planning, CRM ops, martech, data planning and analytics. It’s a team of around 25-30 people.

They're in the midst of a major transformation project. One designed to realise significant opportunity and potential. This comes in the form of both levelling up their CRM capabilities through the introduction of completely new martech. A complete rethink of how that tech can be utilised to best effect in delivering personalised customer journeys, experiences and engagements.

Which has also led to a complete revamp of all customer journeys, email marketing strategies as well as cross and upsell strategies in order to drive better product penetration.

Your role is that of a technical specialist within the CRM Ops team. The team are responsible for the build, test and refinement of CRM campaigns and customer journeys. Principally delivered via email using Salesforce and Taxi for Email.

Your role will be as the technical expert on things like HTML, Photoshop, AmpScript, Taxi for Email and Ruby.

What this means is, if there’s errors in the email campaign, you’d be able to provide hot fixes for the HTML code in Taxi. Or if images aren’t rendering properly, you can drop into Photoshop and provide fixes for this too.

Similarly for dynamic content blocks, you’d drop into AMPScript code and identify the issues and provide appropriate fixes for this too.

So principally be there to provide the technical expertise where needed to ensure email campaigns work as they should and can drop into the code where needed to make changes when they’re not.

But, your role won’t be limited to just this kind of thing. As your professional development path within the team would be to learn and grow your skills from just the technical side of things into the wider CRM lifecycle comms and CRM ops pathway. As you will naturally be getting heavily involved with the wider function’s projects as they completely rethink, develop, build, test and optimise all these new customer journeys across the customer lifecycle and all product categories.

This will include working with the content and campaign teams to verify content ensuring quality control before campaigns go live, as well as continuous refine and optimise campaigns through A/B testing.

About the company

They’re a consumer champion brand and a digital economy darling. A brand that’s been around for quite some time and are a household name, whose brand advertising will be known and recognised by everyone!

Mission driven, highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent outperformance of commercial goals and objectives which have put the company in a very strong position going forwards.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street.

Their working set up is hybrid, typically 2 days in office a week. The option is there to go in more if you like, and their office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other (not just there because a of company policy).

Experience Needed

  • Solid technical skills with HTML coding for emails
  • Photoshop – resizing images, able to make changes to images so they can render in emails
  • Knowledge of Taxi for Email (or something similar to this tool) and how to fix issues between HTML and this kind of email delivery platform
  • Knowledge of AmpScript and dynamic content blocks. How to identify issues and fix
  • Good problem solving skills from a technical point of view
  • Appetite for continued learning and development. Always open to picking up a new skill or technology


 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data & CRM
Blue Pelican
01892 507122


To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree