Role: Head of CRM
Working set up: Hybrid working – typically in office 2-3 times a week
Office location: Hertfordshire
Salary: £80,000 to £90,000 plus bonus and benefits

How would you go about building a CRM programme for a product that’s very much a considered purchase?

Like someone dropping a couple of hundred thousand Pounds on a new build house. Or a new car which is going to drop in value immediately after it drives off the dealer forecourt?

How do you identify the moments of truth and opportunities to positively reinforce interest with the consumer? Thinking through and creating the journey from prospect to purchase and post purchase journey too.

Primary channel will be email, and you’re going to be given the chance to completely re-think and shape the programme from the ground up.

Putting data at the heart of CRM strategy. To rethink moments of truth and triggers, automation, delivering personalised experiences, and put in the right checks and balances to measure channel performance. Ensuring optimum ROI is achieved per campaign.

The product you’ll be marketing is holiday homes, and the company you’ll be joining has a well established heritage in this space with locations all around the UK.

The team you’ll be joining is newly formed following a re-organisation, and will include at least a couple of new hires in the form of CRM executives, who will handle daily operations and execution.

Additionally, you will have telemarketing resource under your watch.

There’s a big piece around the MarTech side of things which will require a review, and you will have resource available to define what tools and tech you need to enable the programme you create to be brought to life.

So do you fancy the opportunity of building something, rather than stepping into old shoes?

EXPERIENCE NEEDED

• Experience in defining a roadmap and strategy for a consumer facing CRM programme for a product or service which would be deemed a considered purchase (e.g. house builders/home improvements, luxury goods, automotive, etc.)
• Solid understanding of what’s possible with email marketing, including the various martech options out there for automation and personalisation
• Data centric mindset, with a great understanding of where and how to use data effectively in a CRM programme to decide strategy as well as in the operational implementation side too
• Good knowledge of how to define and implement the right checks and measures for performance. As well as how to define a test and learn strategy for customer journeys, campaign and channel optimisation.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data
Blue Pelican
01892 507122
colin@bluepelican.com