Lead Marketing Effectiveness Analyst
Location: Middlesex offices
Working set up – Hybrid, two to three times a week
Salary: £60,000 to £75,000 base
Benefits: 15% bonus, pension, life assurance and some of the best benefits plans you’re ever going to see, which reduces the cost of your holidays significantly

Where do you want to be?

In an agency? Bouncing between different clients, which will certainly give you a bit of variety of challenge to play with. But you find yourself jumping as high as your client demands, when they demand it. With little control over how the end business actually uses the work you produce.

Or in-house. Working for the one brand. Embedding with the business and decision makers driving outcomes from the insights you provide.

Sure, there’s not the variety of brands to work across. But what about if you were part of a global team? Responsible for providing marketing effectiveness insights at country, regional and global levels. Putting intelligence behind marketing investment strategies for a company with over a £100m marketing spend.

Would that give you enough of challenge?

The team you’ll be joining is relatively new, and being a lead you’ll find your role will begin as being hands-on. But as things evolve and the team continues to grow, your role could quickly evolve into a management position, scaling up the marketing effectiveness and campaign evaluation side of the function.

This company has one of the largest marketing spends in the UK, but beyond that, it’s also widely recognised as being a home for incredibly creative marketing talent. Over the years they’ve won many a Cannes Award for marketing excellence. Either through innovation, creativity, use of data or all of the above.

Your role will be to provide detailed evaluation and performance measurement of those campaigns. Providing a deep understanding of cross channel effectiveness, looking to optimise marketing spend. Ensuring statistical significance and demonstrating impact of recommendations and outcomes.

Translating the analysis output into compelling narratives and visualisations. Providing cross channel audience insights which can be leveraged into marketing planning and help shape future campaign briefs.

You will be engaging with marketing, commercial and wider analytics team communities to collaborate on projects. Ensuring a holistic approach to measurement is embedded to marketing activities. Allowing you to provide consistently high quality insights from analysis projects.

What we’re looking for:

• An experienced hand in cross channel marketing/media analytics environments. With a thorough technical understanding of MMM and marketing effectiveness analytical techniques and their application within complex marketing environments
• Sound hands-on technical skills with advanced analytics techniques
• Some experience with data manipulation tools like SQL, as well as things like Python/Excel, etc.
• Good understanding of data visualisation techniques, as well as story telling skills. Taking the complexity out of analysis findings and providing clear narratives for marketing teams to engage with
• Collaborative working style, comfortable working in large-scale corporate business environments. Able to orientate and navigate complex organisations. Building stakeholder networks and knowing how to get things successfully delivered.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com