Lead Marketing Econometrics Analyst
Location: Middlesex offices
Working set up – Hybrid, two to three times a week
Salary: £60,000 to £75,000 base
Benefits: 15% bonus, pension, life assurance and some of the best benefits plans you’re ever going to see, which reduces the cost of your holidays significantly

First thing you’re seeing and wondering is likely “what’s a ‘Lead’ role all about?” in the case of this particular organisation?

Well, it’s someone who’s the technical lead for that specific area of expertise. In this instance, it’s someone who’s going to be responsible for overseeing how to embed marketing econometrics and things like MMM within a global travel brand.

Putting a data led, scientific approach behind how and where they spend their marketing budgets, globally.

It’s a technical lead role which can also turn into a line management one too. Looking for a true subject matter expert who understands the application of statistical and mathematical models to test and quantify marketing economic theory in driving consumer purchase behaviours.

The team you’ll be joining is relatively new, and being a ‘lead’ you’ll find your role will begin as being hands-on.

But as things evolve and the team continues to grow, your role could quickly evolve into a management position, building team of your own.

This company has one of the largest marketing spends in the UK, but beyond that, it’s also widely recognised as being a home for incredibly creative marketing talent. Over the years they’ve won many a Cannes Award for marketing excellence. Either through innovation, creativity, use of data or all of the above.

Your role will be to help step-change how to best apply marketing econometric analytics within their marketing programmes, across all channels, and all territories. Working with their agency partners as well as across internal teams including marketing, commercial and wider analytics communities.

Translating analysis output into compelling narratives and visualisations. Putting insight at the heart of marketing decisions which in turn helps achieve improved performance of campaigns and return on marketing investments.

This is going to be a great opportunity to take something that’s currently good, elevating it to excellent through your input and by the growth of this new team being built in-house.

What we’re looking for:

• An experienced hand in MMM and marketing econometrical modelling, with experience working on complex marketing programmes across all media channels – on and offline.
• Sound hands-on technical skills with advanced analytics techniques
• Some experience with data manipulation tools like SQL, as well as things like Python/Excel, etc.
• Good understanding of data visualisation techniques, as well as story telling skills. Taking the complexity out of analysis findings and providing clear narratives for marketing teams to engage with
• Collaborative working style, comfortable working in large-scale corporate business environments. Able to orientate and navigate complex organisations. Building stakeholder networks and knowing how to get things successfully delivered.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com